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HomeMy WebLinkAboutMembership Sub Committee Minutes 9.29.15 PARKS & RECREATION FOUNDATION MEMBERSHIP SUB-COMMITTEE MINUTES TUESDAY, SEPTEMBER 29, 2015 OSAGE CENTRE 12:00 P.M. 1. Call to Order 2. Welcome & Introductions – Chairman Percy Huston A. Present: Scott Williams, Percy Huston, Brock Davis, Tom Neumeyer, Pete Poe, Bob Basler, Jordan Seabaugh, Julia Thompson B. Absent: Craig Billmeyer 3. Approval of Meeting Notes: October 30, 2014 – Chairman Percy Huston A. Pete Poe motioned to approved. Tom Neu meyer seconded. All approved. Motion passed. 4. Old Business A. 2015 Membership Numbers i. The financial analysis for the 2015 membership program was reviewed. The 2015 membership drive saw 12 individual memberships, 45 family, and 11 corporate memberships sold. There were 40 individual discount cards sold. Total revenue equals $6,165.00. Brochures, printed discount cards, banner, and postage expenses totaled $844.01. The 2015 membership program had a net profit of $5,320.99. ii. The Foundation is still selling discount cards. Parks & Recreation staff will be selling the cards at a discounted price to part-time employees. iii. Board member Pete Poe made a suggestion to set-up tables or informational booths at youth sport sign-ups to sell discount cards and memberships. Pete Poe also suggested adding discount card purchases to league entry fees. 5. New Business A. 2016 Membership Target Goals (Individual/Family/Corporate) i. The subcommittee agreed on a goal of selling 100 discount cards, 20 corporate memberships, 24 individual memberships, and 75 family memberships in 2016. The revenue goal would total $11,375. B. Membership Recruitment Timeline and Strategy i. The public release will be on Spaghetti Day. Board and staff members will confirm discount card sponsors by the end of November. Target letters to potential members will be mailed out at the beginning the third week of December. Staff will send renewal information to current members three weeks prior to 2016 sign up (renewal) date. ii. The subcommittee agreed to send out 2016 information to current members, resend to the 2015 target list, additional new potential members from Board members, email information to Department youth sports leagues, and market at Foundation events. Staff can also add Foundation membership information to online registrations from Active. iii. The subcommittee members were asked to submit additional names by October 12. The subcommittee agreed to include personal letters (notes) again to their individual target lists mailings. The brochures will be included in the letter to the target list. C. Review of Membership Benefits i. Parks and Recreation Foundation Newsletter ii. Parks and Recreation Foundation Discount Card a. The goal is to confirm businesses for the discount cards, and have cards printed, by November. Scott Williams would like to replace a few of the businesses, but keep most of the businesses on the card. iii. Others a. For the Corporate members, we provided all the benefits we had advertised. The subcommittee recommended that the sign sponsorship discount would be 10 percent. b. For the Individual and Family memberships, newsletters and discount cards were distributed. The preferred seating and event discounts need to be determined. At the Cardinal Caravan, it was suggested that the Foundation members will get seats in the first two rows and allowed to get in line first for autographs. The Cape Splash night also did not materialize. For 2016, it was suggested to have a week night Splash party in June or July. If you have any suggestions for benefits, please send with your names for the target list by October 12. D. Review of 2015 brochure/letters/recruitment list i. We will update the brochure for the next full board meeting. 6. Adjourn A. Pete Poe motioned to adjourn. Tom Neumeyer seconded. Meeting adjourned at 12:56 p.m.