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HomeMy WebLinkAboutRES.2363.06-16-2008BILL NO. 08-102 RESOLUTION NO .7j1o3 A RESOLUTION AUTHORIZING APPLICATION TO THE NATIONAL PARKS SERVICE HISTORIC PRESERVATIONS GRANT DIVISION FOR THE PRESERVE AMERICA GRANT, AND AUTHORIZING THE CITY MANAGER TO EXECUTE ALL NECESSARY GRANT DOCUMENTS BE IT RESOLVED BY THE COUNCIL OF THE CITY OF CAPE GIRARDEAU, MISSOURI, AS FOLLOWS: ARTICLE 1. The City Manager, for and on behalf of the City of Cape Girardeau, Missouri, is hereby authorized to execute grant applications to the National Parks Service Historic Preservations Grant Division for the Preserve America Grant and is hereby authorized to execute all necessary grant documents. A copy of said Application is attached to this Resolution and made a part hereof. ED AND ADOPTED THIS DAY OF 206,ff Jay Knudtson, Mayor Gayle/. Conrad, City Clerk FY 2008 Preserve America Historic Preservation Fund Grants to Preserve and kG1 vM� Promote America's Heritage and Cultural Assets AMERICA APPLICATION FORM 1""xplorc and F.rljo;, Our lio-ilage Please follow the Guidelines and Application Instructions to complete this application. Please complete the SF424 Application for Federal Assistance, and note that some fields have been pre -filled and should not be changed. Applicants must submit one (1) signed original and seven (7) copies — a total of 8 — complete application packages, plus one (1) additional photocopy of this page. See additional mailing instructions on the last page of the application form. 1. GENERAL INFORMATION Project Title (to words or less): Discover Cape Girardeau: Where the River Turns a Thousand Tales Applicant Organization City of Cape Girardeau, Missouri Contact Person: Ken Eftink Title: Director of Development Services Address: 401 Independence, P.O. Box 167 City: Cape Girardeau State: Missouri Zip Code: 63703 Telephone: (573) 334-8326 FAX Number (573) 651-086 E-mail: keftink@cityofcapegirardeau.org EIN Number: DUNS Number: Applicant's Congressional District: Missouri 8th District U.S. Representative: Jo Ann Emerson Type of Applicant (Select all that apply) Preserve America Community ❑ Preserve America Neighborhood ❑ SHPO Project Category: (Select only one) ❑ Research/Documentation ❑ Interpretation/Education Amount Requested Federal Share $ 126,235 Matching Share $ 130,040 Total Costs $ 256,275 Is your community in a designated National Heritage Area? ® No ❑ Yes If so, which NHA ❑ THPO ® CLG (must be in the process of applying for Preserve America designation or already designated) ® Marketing ❑ Training ❑ Planning Does your community have an active grant or financial assistance through the NHA? ❑ No ❑ Yes Is your Resolution of Support included? ❑ Yes ❑ No (Note: all cities, counties, towns, neighborhoods, and THPOs must include a resolution of support from their city/town/county councils or appropriate governing body. A sample of this document is available on the NPS website.) Has your community received a Preserve America grant before? ® No ❑ Yes If so, what is the status? SIGNATURE OF AUTHORIZING OFFICIAL (Original copy must have an original signature and be in ink.) Signature Print Name and Title: Jay Knudtson, Mayor of Cape Girardeau FY 2008 Federal Preserve America Grants — Application Date Page 1 of 9 2. PROJECT SUMMARY A. Briefly summarize your project emphasizing the primary objectives and results. (Your summary must fit in the space provided. Use at least a 10 -point font.) Founded along the Mississippi River more than 200 years ago, Cape Girardeau, Missouri, has evolved from a tiny trading post established in 1733, to a culturally -rich community of 37,000 residents with a daytime population close to 100,000. In 2003, the City of Cape Girardeau worked with Northstar Destination Strategies of Nashville, TN to develop an extensive brand identity for the city. "Cape Girardeau: Where the River Turns a Thousand Tales," was selected, noting a town rich with history and heritage. Since the adoption of this brand, the Cape Girardeau Convention and Visitors Bureau has worked diligently to market Cape Girardeau as heritage tourism destination. This year, the CVB has started a program/sponsorship to keep four of our historic sites open 6 days a week, increasing accessibility to summer travelers. In addition, many recent new attractions have been added to Historic Downtown Cape in the last few years, such as the Red House Interpretative Center, Mississippi River Tales Mural, Missouri Wall of Fame Mural, the River Campus of Southeast Missouri State University, the old Mississippi River Bridge Outlook, enhanced trail system, restoration of the Civil War Fort D, and a children's museum planned for a building in a Historic Register district. We feel an increased effort needs to be made to market many of these attractions to the heritage tourism seekers and a need to professionally review the accessibility of downtown from major routes of travel for visitors. The ultimate goal of the project is the increased economic viability of downtown as a heritage tourism destination. Our increased marketing efforts entail a billboard campaign, increased advertising with an emphasis on regional markets, downtown destination banners, riverfront reader boards, and wayfinding review & development. 3. PROJECT DESCRIPTION AND BUDGET Applicants are strongly encouraged to provide answers in the spaces provided. A. Describe the historic resources affected by the project, including whether they are listed in the National Register of Historic Places and/or designated at the State or local level. Please explain how this project will aid in the preservation of the resources listed. This project will serve to market the unique historic and cultural assets of the City of Cape Girardeau's Historic Downtown. Cape Girardeau currently has 23 buildings listed individually on the National Register and' 5;>Nationa4 Register Historic Districts, with a sixth district currently proposed. Most of these buildings and all six of the'distdttslie'within the downtown core. Cape Girardeau served as a vital commercial port between St. Louis and Memphis with the development of steamboats in the early 1800s and later the railroad. A majority of the buildings in the downtown area were constructed during this time, between 1850 and 1920, and are primarily two and three story brick buildings. These buildings housed hotels, banks, restaurants, shops and warehouses. The most prevalent architectural styles are Italianate, Colonial Revival, and Tudor Revival. Directly, two of the four heritage tourism sites sponsored by the CVB are listed on the National Register for Historic Places. The Glenn House, a Victorian Home Museum completed in 1883, and St. Vincent De Paul Catholic Church, a rare English Gothic Revival Church constructed in 1853, are both on the National Register of Historic Places. The Cape River Heritage Museum is a Local Historic Register Landmark and formerly served as Fire Station No. 1. The fourth site, the Red House Interpretative Center, is a representation of Cape Girardeau founder Louis Lorimier's home and trading post. All four sites served a vital role in the history of Cape Girardeau. Bringing more visitors to these sites and downtown will strengthen the economic vitality of the downtown area. With the increased marketing of our historic and cultural resources, we will greatly enhance downtown's ability to compete for new and unique businesses, retain the current businesses in downtown, and encourage investment, both public and private, in the preservation and restoration of our historic building. (Attachment ??- Complete list of National Register Sites and buildings) FY 2008 Federal Preserve America Grants — Application Page 2 of 9 Project Objectives • How will the proposed project promote heritage tourism in the community and lead to the preservation of its historic resources? The City of Cape Girardeau, situated on the Mississippi River, between St. Louis and Memphis is a community rich in history and serves as a regional center for education, commerce, and medical care, attracting an estimated 100,000 people daily. Many of these visitors conduct all of their business on the western side of the city away from downtown, where much of the growth and development has happened due to accessibility from the interstate. However in recent years, Historic Downtown Cape Girardeau has begun to develop as a distinct destination with the addition of art galleries, coffee houses, antique shops, salons, jewelers, restaurants and bars. These businesses have all been attracted to the downtown area due to the unique historical setting and cultural resources that only Downtown Cape Girardeau can offer. The City, Old Town Cape, Chamber of Commerce, and Convention and Visitors Bureau have all worked diligently to highlight our historic downtown and encourage new developments that enhance our historical and cultural resources. These recent developments include, but not limited to: O Southeast Missouri State University's River Campus- adaptation of a National Register historic seminary on the banks of the Mississippi River as a Visual and Performing Arts Campus, serving as a cultural center for the region O Missouri Wall of Fame Mural- depicts 46 famous Missourians O Mississippi River Tales Mural- stretching over 1,000 feet long, it depicts the history of Cape Girardeau from 900 AD to present day O Red House Interpretative Center- an 1800s representation of Cape Girardeau founder Louis Lorimier's home and trading post O Restoration of Old Mississippi River Bridge Overlook- the restored approach of the City's first bridge over the Mississippi, constructed in 1928 O Restoration of Civil War Fort D- the only remaining Civil War Fort remaining of the four that protected the city O Private restoration of homes and businesses throughout downtown This project will increase visitor awareness of Historic Cape Girardeau as a heritage tourism community, to invite and draw moreviQitors to our,cgmmunity, and to increase the length of stay and amount of money those visitors spend while in Cape Gira€6eau,.bAttracting additional consumers is the engine that drives downtown development and preservation of historic structures. Marketing the historic and cultural resources of Downtown Cape Girardeau will greatly enhance downtown's ability to compete for new and unique businesses, retain current businesses, and encourage investment, both public and private in the preservation and restoration of our historic building stock. Describe how the project meets the goals of the local or statewide preservation plan, heritage tourism plan, or other plan(s) that address heritage tourism, cultural resources, and preservation. Identify the specific goal(s) and plan(s) and state when they were developed and adopted by the community. Vision 2020: A Strategic Plan for Cape Girardeau's Future (Approved by City Council: Aug. 7, 2000) Arts, Culture, & Leisure Goals: Goal 2. Promote, encourage, and enhance awareness of the diverse cultural heritage of our community. State of Missouri's 2004-2009 Preservation Plan. (Adopted April 6, 2004) Goal 1: Increase public understanding, appreciation and support for the value of historic preservation. Goal 2: Strengthen and enhance historic preservation as an economic development tool. The City of Cape Girardeau and Old Town Cape (Accredited Main Street Program) are currently developing a comprehensive downtown strategic plan with the assistance of the DREAM Initiative and Peckham Guyton Albers & Viets, an urban consulting firm. The DREAM Initiative (Downtown Revitalization and Economic Assistance for Missourians) was started in 2006 by Missouri Governor Matt Blunt, and Cape Girardeau was selected as one of the ten inaugural communities. While still in draft form, the DREAM Marketing Plan has provided recommendations for marketing objectives and downtown strategies to attract tourists, customers, investors, and businesses to the downtown area. FY 2008 Federal Preserve America Grants — Application Page 3 of 9 • Describe the public-private partnerships involved in the project and how these partnerships will sustain and support the resource(s) after the grant project is complete? Describe/list all entities that are involved with, or affected by, the project. Attach evidence of involvement from partner organizations such as letters of support that specifically state confirmation of their contribution (s). See Supplemental Information in the guidelines for more information regarding partnership documentation. PARTNER CONTRIBUTION • Old Town Cape, Inc. (National Main Street Program) Banner selection, Lead wayfinding development/review consultation selection and contracting, and project management. Public support. • City of Cape Girardeau/ Cape Girardeau Convention Implement billboards and advertising. and Visitors Bureau Professional service match. Public support. • Cape Girardeau Area Chamber of Commerce Assist with the coordination of the Preserve America Grant activities in relationship to the DREAM Initiative. Public support. (See Attachment ??- Letters of Support) (See Attachment ??- City Council Resolution) • Explain how the project will engage public involvement? In developing a comprehensive downtown strategic plan with assistance from the State of Missouri and Peckham Guyton Albers & Viets, the City of Cape Girardeau has actively sought public involvement. The city has hosted focus groups, visitor surveys, and a community survey, which have all been used to gather as much public input as possible, to ensure that the public is actively involved in the preservation of Downtown Cape Girardeau. C. Project Activities -- Describe the project activities necessary to achieve the Project Objectives? List and describe all tasks and products. All grant activities must be accomplished within the grant period (generally 1 to 2 years). Increased Marketing Campaign will include: O Billboard Campaign: Design, fabrication and installation of billboards that tie into the community's -rich history and culture and encourage spur-of-the-moment reminders for travelers along major routes, including Interstate 55, which stretches from Chicago to New Orleans. O Increased Advertising: Increased advertising efforts with focus on Cape Girardeau as a heritage.tourism destination and increase regional advertising to encourage local travelers to consider Cape Girardeau with the rising cost of fuel. O Downtown Destination Banners: Develop, design, fabricate and install banners in the downtown area that highlight the districts, events and historic resources in the downtown to encourage longer stays and repeat visits. O Riverfront Fun Facts for Children: Develop, design, and install four reader boards on the riverfront with information about the river for children. O Wayfinding review & development: Review and assess current and proposed destinations in the Cape Girardeau area and develop a plan to implement wayfinding system, including monument signs, destination signs, directional signs, route signs, informational sings, and other urban design elements. D. Timeline -- Show a timeline for all of the above listed activities. The timeline may be attached as a separate page. (See Attachment ??- Rediscover Cape Girardeau Project Timeline) FY 2008 Federal Preserve America Grants — Application Page 4 of 9 E. Personnel & Consultant Qualifications -- List the project personnel that will administer and the types of consultants that will be hired to complete the project. Describe their responsibilities and the percentage of time each will dedicate to the project. Describe the criteria that will be used to competitively select consultants for their services. All Federal grants require consultants to be competitively selected (please see page 3 of the guidelines for more information). Personnel Name and Agency/Organization Qualifications Responsibilities % of time on project Title Marla Mills Old Town Cape, Inc. BS in Business Project Manager, Executive Director (Main Street Program) Administration procurement (RFP) of Has work for non- consultant, Assist in 12.5% profit organizations for banner design 18 ears. Chuck Martin Cape Girardeau Coordinate expanded Executive Director Convention and advertising, billboard 12.5% Visitors Bureau campaign Support Staff Cape Girardeau N/A Assist with expanded Convention and advertising, and 6.25% Visitors Bureau billboard campaign Part-time Grant Old Town Cape, Inc. N/A Assist Project Assistant (Main Street Program) Manager with all 6.25% aspects of Preserve America Grant Graphic Artist Cape Girardeau N/A Design of Advertising, Convention and Billboards, Reader 50% Visitors Bureau boards, and banners. What are the sources of the non-federal match? List the secured sources and other funds associated with the required dollar -for -dollar non -Federal match, which can be cash, donated services, or use of equipment. Federal appropriations or other Federal grants may not be used for match, except Community Development Block Grants (CDBG) grants from the Department of Housing and Urban Development. All non -Federal matching funds must be used during the grant period to execute the project. If the match is not secured, explain how it will be raised. Agency/Organization Match Cape Girardeau Convention and Visitors Bureau $ 113,330 match, $ 15,240 Staff Support Old Town Cape, Inc. $1,500 G. Budget -- Outline the project budget in the form below; add additional lines in a category as needed. • All costs associated with the project must be eligible, reasonable, and directly relevant to the project. • Each cost item must clearly show how the total charge for that item was determined (example: hours x hourly rate = total cost). • All maior costs must be listed, and all cost items should be explained in the narrative of the application. • The budget must include at least the minimum required match (e.g., if applying for a $30,000 grant, the budget must describe a total of $60,000 in costs/work). • All non -Federal match must be cash expended or services donated during the grant period (generally 1 to 2 years) and not before. • If including indirect costs, please make sure to include documentation supporting your Indirect Cost Rate. • If you have any questions about cost categories, or how to formulate some of your budget items, please email NPS PreserveAmerica(c-)nps.gov. FY 2008 Federal Preserve America Grants — Application Page 5 of 9 1. Personnel. Provide the names and titles of key project personnel. Include only the percentage of time used on the project. Please note that grant funds may not be used to pay Federal employee salaries, nor may Federal salaries be used as match/cost share. Please consult page 3 of the guidelines for more information on allowable personnel costs. Name/Title of Position and % of time Wage or Salary Federal Grant Match /Cost Total spent on this Project $ Funds Share if any) $ Marla Mills, Project Manager, $ 5,008.80 $ 5,008.80 $ $ 5,008.80 Old Town Cape Days (Lodging and Wayfinding Review/ 12.5% $40,000 $ 40,000 $ $ 40,000 Chuck Martin, CVB Director Per Diem) any) 12.5% $ 4,800.00 $40,000 $ 4,800.00 $ 4, 800.00 Part time Grant Assistant, Subtotal Old Town Cape $ 1,226.40 $ 1,226.40 $ 1,226.40 6.25% Support Staff, CVB 6.25% $ 1,440.00 $1,440.00 $ 1,440.00 Graphic Artist, CVB 50% $ 18,000.00 $ 9,000.00 $ 9,000.00 $ 18,000.00 Subtotal $ 15,235.20 $ 15,240.00 $ 30,475.20 2. Fringe Benefits. If more than one rate is used, list each rate and the wage or salary base. Rate Salary or Wage Base Federal Grant Funds Match / Cost Share if an Total % of $ $ $ $ Subtotal $ $ $ 3. Consultant Fees. Include payments for professional and technical consultants participating in the project. Please consult page 3 of the guidelines for more information on allowable consultant costs. Maximum hourly rates charged to this grant may not exceed 120% of the salary of a Federal Civil Service GS -15, Step 10, which in Fiscal Year 2008 was $88.67 per hour or $685 per da . Name and Type of Consultant # of Rate of Federal Grant Match/Cost Total Days compensation or Funds Share (if any) Grant Cost fixed rate for project Days (Lodging and Wayfinding Review/ TBD $40,000 $ 40,000 $ $ 40,000 Consultation Per Diem) any) Subtotal $40,000 $ 1 $ 40.000 4. Travel and Per Diem. Indicate the number of persons traveling, the total days they will be in travel status, and the total subsistence and transportation costs. From/To # of # of Subsistence Transportation Federal Match/ Total People Travel Costs Costs (Airfare Grant Cost Days (Lodging and and Mileage) Funds Share (if Per Diem) any) Subtotal $ $ $ FY 2008 Federal Preserve America Grants — Application Page 6 of 9 5. Office Supplies and Materials. Include consumable supplies and materials to be used in the project and any items of expendable equipment, i.e., equipment costing less than $5000 or with an estimated useful life of less than two years. Equipment costing more than that should be listed in Equipment - Category 6. Item Cost Federal Grant Match/Cost Total $ 17,500 $ 12,500 Funds Share if any) $ $ $ $ 142,800 Riverfront Reader boards $ 3,000 Subtotal $ $ $ 6. Equipment. List all equipment items in excess of $5000. Items worth less than $5000 or that have a useful life of less than two years must be listed in Supplies and Materials - Category 5. Item Cost Federal Grant Funds Match/Cost Share if any) Total Billboard Campaign $ 30,000 $ 17,500 $ 12,500 $ 30,000 Subtotal $ $ $ 7. Other (specify). Item Cost Federal Grant Funds Match / Cost Share if any) Total Billboard Campaign $ 30,000 $ 17,500 $ 12,500 $ 30,000 Advertising Campaign $ 142,800 $ 42,000 $ 100,800 $ 142,800 Riverfront Reader boards $ 3,000 $ 1,500 $1,500 $ 3,000 Downtown Destination Banners $ 10,000 $ 10,000 $ 10,000 Subtotal $ 71,000 $ 114,800 $ 185,800 FY 2008 Federal Preserve America Grants — Application Page 7 of 9 BUDGET SUMMARY Enter category totals here Category Federal Grant Funds Match/Cost Share Total 1. Personnel $ 15,235.20 $ 15,240.00 $ 30,475.20 2. Fringe Benefits $ $ $ 3. Consultant Fees $ 40,000 $ $ 40,000 4. Travel and Per Diem $ $ $ 5. Supplies and Materials $ $ $ 6. Equipment $ $ $ 7. Other $ 71,000 $ 114,800 $ 185,800 TOTAL PROJECT COSTS $ 126,235.20 $ 130,040 $ 256,275.20 FY 2008 Federal Preserve America Grants — Application Page 8 of 9 *** IF USING WORD FORMAT YOU MUST DOWNLOAD THE SF424 - APPLICATION FOR FEDERAL ASSISTANCE SEPARATELY AND SUBMIT WITH THIS COMPLETED APPLICTION *** Applications must be received by 5:00 pm Eastern Standard Time, Monday, June 30, 2008. This is NOT a postmark deadline. APPLICATION SUBMISSION Applications must be submitted in hard copy. Faxed applications and applications submitted electronically will not be accepted. Applications not received by the deadline and incomplete applications will not be considered. Additional materials sent separately from the application will not be considered part of the application and will not be included in evaluation of the application. Application materials will not be returned. All application materials, including photographs, become the property of the National Park Service and may be reproduced by NPS or its partner organizations without permission; appropriate credit will be given for any such use. YOU MUST SUBMIT: • (1) original and seven (7) copies — a total of 8 — complete application packages (preferably double -sided). • One (1) additional photocopy of page one of the application. • Page one of the application must be the first page in the original and copies. Do not use other cover pages. • The original must be secured with a binder clip. • Each copy must be securely held together with a staple or binder clip; do not use pocket folders, notebooks, or ring binders. A complete application package includes: • Application on 2008 form. • SF 424 Application for Federal Assistance (Download separately from the NPS website if using Word format) • Authorizing Official signature. • Timeline for project completion. • Detailed budget. • Resolution of Support. • Necessary supplemental information to explain the project (photographs, maps, documentation of public/private partners, etc.) *** NOTE - Applications should not be submitted through the US Postal Service. All US Postal Service mail to Federal agencies in Washington, D.C. is irradiated, which can damage or destroy materials and lead to a delay in delivery. You must submit your application via an alternate carrier. SEND APPLICATIONS TO: Please address ALL support letters to the address below, attn: Hampton Tucker; Chief, Historic Preservation Grants Division — they must accompany the grant application or they will NOT be considered. Preserve America Grants National Park Service 1201 "Eye" Street, NW 6th Floor (ORG. 2256) Washington, DC 20005 Applications must be received by 5:00 pm Eastern Standard Time, Monday, June 30, 2008. This is NOT a postmark deadline. For more information please contact the National Park Service at: (202) 354-2020 nps_preserveamerica@nps.gov www.nps.gov/history/hps/hpg/preserveamerica FY 2008 Federal Preserve America Grants — Application Page 9 of 9 Discover Cape Girardeau Project Timeline Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Old Town Cape, Inc. Notify local media of grant award Wayfinding Review and Development Mail RFPs Interview/ Select/ Contract7771 s Review and Design Banners Consultation w/ CVB Graphic Designer Design/ Review/ Bid al ?; ? Production/ Installation Project Management and Documentation Project Reporting to NPS Cape Girardeau CVB Billboard Campaign Consultation w/ CVB Graphic Designer Design/ Review/ Bid Production/ Installation Enhanced Advertising Consultation/Design/Review Ad Placement Riverfront Reader boards Design/ Review Construction/ Installation CADocuments and Settings\hbrooks\Local Settings\Temporary Internet Files\OLK80\pa grant timeline