HomeMy WebLinkAboutRes.3417.06-07-2021 BILL NO. 21-85 RESOLUTION NO. L344/ 1
A RESOLUTION AUTHORIZING THE CITY MANAGER TO
MAKE RECOMMENDATIONS TO THE UNITED STATES
DEPARTMENT OF TRANSPORTATION FOR SKYWEST
AIRLINES TO PROVIDE AIR CARRIER SERVICE
UNDER THE ESSENTIAL AIR SERVICE PROGRAM, AT
THE CAPE GIRARDEAU REGIONAL AIRPORT
WHEREAS, on April 15, 2021, the United States Department of
Transportation (US DOT) requested proposals from air carriers
interested in providing Essential Air Service to multiple
communities, including Cape Girardeau, for a two to four year
contract; and
WHEREAS, in selecting a carrier to provide subsidized
essential air service, the U . S . DOT considers the following
factors : 1) service reliability; 2) contractual and marketing
arrangements the applicant has made with a larger carrier to
ensure service beyond the hub airport; 3) interline arrangements
with a larger carrier at the hub; 4) costs to provide the
service; and 5) community views; and
WHEREAS, the U. S . DOT received two proposals for the above-
mentioned service from: Air Choice One Airlines, and SkyWest
Airlines; and
WHEREAS, after considering each of the airline proposals,
the final recommendations of the Airport Advisory Board are: 1)
to recommend to the United States Department of Transportation
to award the Essential Air Service three-year contract to
SkyWest Airlines, to provide scheduled air service between Cape
Girardeau and Chicago O' Hare International Airport, and 2) to
recommend to the United States Department of Transportation to
award such contract to SkyWest Airlines, utilizing the two
daily, or twelve weekly, roundtrip schedules to Chicago O' Hare
International Airport as contained in the proposal submitted by
SkyWest Airlines .
NOW, THEREFORE, BE IT RESOLVED BY THE COUNCIL OF THE CITY
OF CAPE GIRARDEAU, MISSOURI, AS FOLLOWS :
ARTICLE 1 . The City Council hereby accepts the final
recommendations of the Airport Advisory Board pertaining to
carrier selection for Essential Air Service at the Cape
1
Girardeau Regional Airport, and directs the City Manager 1) to
recommend to the United States Department of Transportation to
award the Essential Air Service three-year contract to SkyWest
Airlines, to provide scheduled air service between Cape
Girardeau and Chicago O' Hare International Airport, and 2) to
recommend to the United States Department of Transportation to
award such contract to SkyWest Airlines, utilizing the two
daily, or twelve weekly, roundtrip schedules to Chicago O' Hare
Airport as contained in the proposal submitted by SkyWest
Airlines .
PASSED AND ADOPTED THIS 7th DAY OF June , 2021 .
Bob Fox, Mayor
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May 19, 2021
Michael Martin
United States Department of Transportation
Office of Aviation Analysis
1200 New Jersey Ave SE
Washington, DC 20590
SkyWest Airlines' Essential Air Service Proposal for Cape Girardeau, Missouri
Dear Mr. Martin:
Attached is SkyWest Airlines' proposal to provide air service from Cape Girardeau, MO, to Chicago O'Hare (ORD).
SkyWest welcomes the opportunity to continue to provide air service to the Cape Girardeau community. Our
combination of safe and reliable aircraft, well-timed schedules, and access to one of the world's largest airline
networks will provide passengers with quality air service and stimulate economic growth in the region.
As directed by the RFP, we will offer 12 round-trip flights per week for a three-year term to ORD. All flights will depart
and arrive to facilitate seamless connections to United's large and diverse flight schedule in ORD, which will make the
service convenient for both business and leisure travelers. With hundreds of United or United Express departures per
day at Chicago O'Hare International Airport to over 100 unique destinations, our proposal makes it easy to get to
destinations across the country and around the world. All flights are subject to gate availability and up -line scheduling
restrictions.
SkyWest believes this proposal provides the best overall option for air service in Cape Girardeau, with excellent
connectivity to the national transportation system.
Thank you for your consideration
Greg Atkin
Managing Director— Market Development
SkyWest Airlines
444 S. River Road I St. George Utah 84790 1435.634.3000 1 skywest.com
About SkyWest Airlines
With over 13,000 aviation professionals operating nearly
2,400 daily flights, SkyWest Airlines connects millions of
passengers each month to 258 destinations across North
America. SkyWest operates in partnership with Alaska
Airlines, American Airlines, Delta Air Lines, and United
Airlines and has a fleet of 484 aircraft. SkyWest has been
connecting small communities to the national transportation
system for its entire nearly 50 year history.
Headquartered in St. George, Utah, SkyWest's industry-
leading workforce and excellent leadership team have
consistently generated top tier operational reliability, setting
the standard for excellence in the regional airline industry.
■ Fortune World's Most Admired Companies 2019
■ ATW Regional Airline of the Year three times
■ Bombardier's top reliability award for the CRJ200
six times
■ The FAA's AMT Employer Gold Award for
Excellence multiple times
skywest.com
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A I R U N E S®
Critical Attributes of SkyWest's Proposal
50 Seat Twinjet Service
The CRJ-200 is a quiet and modern twinjet that is both safe and fast. All SkyWest CRJ200 aircraft
are serviced by a highly -trained flight attendant and each plane features a restroom, further
adding to the comfort and convenience of each passenger's flying experience. SkyWest operates
150 CRJ-200 aircraft and plans to keep this aircraft in its fleet for many years to come.
Superior Traffic Generation
SkyWest 50 seat jets provide the best opportunity for passenger growth. SkyWest service
provides significantly higher seat capacity than other regional operators and delivers industry
leading reliability. Passengers also benefit greatly from seamless connectivity to one the largest
global airlines in the world.
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Critical Attributes of SkyWest's Proposal
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Superior Network and Connectivity
This service will be marketed as United Express and will feature seamless bookings, connections,
and baggage transfers that will access United Airlines' vast global network. This includes over
5,100 daily flights to more than 330 airports. United is also the largest member of the Star
Alliance network, which allows travelers to connect to more than 22,000 daily flights to nearly all
parts of the globe. This full codeshare and connectivity makes it simple for passengers to plan
their travel and to effortlessly fly to their destination.
Superior Airports and Terminals
Chicago is among the largest cities in the country. In addition, it is also the chief hub for United
Airlines. Flights will arrive and depart from United's main terminal. This means passengers will not
have to re -clear security or hop on a bus to make a connection.
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Critical Attributes of SkyWest's Proposal
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SkyWest has been named the most reliable CRJ-200 operator in North America five times since
2007. We have also been named the #1 On Time carrier for contiguous 48 states several times.
Subsidy Cap Compliant
All applicable SkyWest EAS communities are comfortably compliant with the DOT's passenger
subsidy cap. SkyWest's proposal in Cape Girardeau is also well within compliance of the subsidy
cap. The SkyWest proposal will provide measurable assurance in complying with DOT regulations,
ensuring that Cape Girardeau is well positioned for future air service.
EAS Bid
SkyWest Airlines
Essential Air Service Bid
05/19/2021
CGI
ORD
Number of Round Trips Per Week 12
Aircraft Type CRJ
Passenger Revenue
Passengers
29,000
Average Fare
$ 92.00
Revenue
$ 2,668,000
Block Time
$
Trip Block Time (minutes)
87
Total Scheduled Block Time
1,810
Total Completed Block Time
1,699
RPMS
Passengers 29,000
Stage Length 340
Total RPMs 9,860,000
ASMs
Scheduled Departures 1,248
Competed Departures 1,200
Stage Length 340
Available Seats 50
Total ASMs 20,407,670
Expenses
Marketing Costs
Direct Operating Expenses
RPM Related
Departure Related
ASM Related
$
$
$
$
$
20,000
4,347,369
118,879
1,164,708
190,199
Total Expenses
$
5,841,155
Operating Income (loss)
$
(3,173,155)
5% Profit Margin
$
292,058
Annual Subsidy Requirement
$
3,465,213
Effective Subsidy Rate Per Unit
Subsidy Per Trip
$
2,887
Subsidy Per Passenger
$
119
Load Factor
48%
AIR CHOICE ONE
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PROPOSAL TO PROVID,§ENTIAL AIR SERVICE
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Contents
01 About Us
02 What We Do
03 Flights & Destinations
04 Proposed Plane
OS Proposed Route & Growth Strategy
06 2020 Performance Review
07 Marketing
08 Fares & Baggage
09 Methods of Purchase
St. Louis, MO
Air Choice One is a community -minded and globally
focused airline. As industry leaders, we practice
integrity, innovation, and professionalism through
our provisions and the communities we serve. We will
continue to uphold these values and strive to amplify
our culture while expanding our market.
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Air Choice One has vision.
In 1979, Multi -Aero, Inc. d/b/a Air Choice One was established in St. Louis,
Missouri, as a scheduled commuter airline. Our vision is to break from
the classic commuter stereotype and offer a comfortable, relaxing,
and affordable air travel option right from your hometown. We deliver
This Is this vision through our reliability, community -specific flight scheduling,
and value -focused marketing.
what
we do.
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Executive Summary
Founded in 1979
FAA Part 135 certificate with
DOT Commuter Authority.
Safety Rating
We pride ourselves on safety.
Air Choice One received the
industry accredited Argus Gold
Safety Rating.
Fleet Summary
Beechcraft 1900C
Cessna Caravan 208B
We operate a fully functional
fleet in both scheduled
and nonscheduled air
transportation operations,
headquartered in St. Louis,
Missouri. Our operations can
provide communities the
convenience to connect to the
national transportation system
via international airport hubs
such as St. Louis Lambert,
Chicago O'Hare, and Hartsfield -
Jackson Atlanta.
Using advancements in
technology, we are committed
to giving our passengers an
enjoyable travel experience
from their initial booking to
completing their flight. We have
innovative methods to achieve
passenger growth in every city
we serve. By selling tickets on
the Global Distribution System
(GDS) we can sell available
inventory on 3rd party travel
agency sites like Expedia,
Travelocity, Orbitz, and Kayak.
Additionally, Air Choice One
utilizes digital marketing
methods such as Email
Campaigning, Google Ads,
and Social Media Advertising to
increase ticket sales. Rigorous
surveying and research have
informed these methods and
their application.
COVID-19 Safety & Awareness
Air Choice One considers the
safety of its passengers and
employees a top priority. We
are taking active measures
against COVID-19, like providing
company -wide face masks, and
conducting extra sanitation
in our planes/airport common
areas. Air Choice One will
continue to closely monitor the
situation, making adjustments
to our operations as required.
We require all passengers and
employees to follow CDC and
FAA guidelines for everyone's
safety and health.
Find out more about Air Choice
One's COVID-19 response at
https://www.airchoiceone.
com/customer-service/
updates.
Flights & Destinations
Air Choice One's Route System.
Destinations for Air Choice One include: Burlington, Iowa (BRL) I Jackson, Tennessee (MKL)
Jonesboro, Arkansas (JBR)
Air Choice One currently services the following Hub Airports: Atlanta, Georgia (ATL) I Chicago,
Illinois (ORD) I St. Louis, Missouri (STL)
Proposed Plane
Beechcraft 1900C Technical Specif ications
The Beechcraft1900C is a 19 passenger -capable,
pressurized twin -engine turboprop fixed -wing
aircraft manufactured bythe Beechcraft Division
of Textron Aviation.
Efficiency At Its Finest
The most efficient solution
for short -haul flights, the
Beechcraft 1900C is Air
Choice One's choice for a
pressurized aircraft with all
forward -facing seats.
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Specifications &
Amenities
Seats up to 19 passengers,
Passengers can have up to
150lbs of luggage,
Comfortable leather seating.
The performance of the Beechcraft 1900C allows for year-round operations out of all airports in this bid with
maximum passenger loads and luggage.
Proposed Route & Growth
Strategy
Choice One
(2) Year or (4) Year Term
Beechcraft 1900C
(24) Total Round trips Per Week
(12) Round trips from Cape Girardeau Regional Airport (CGI) to St. Louis Lambert International
Airport (STL) & (12) Round trips to Nashville International Airport (BNA)
Proposed Route & Growth
Strategy
Destinations matter most to passengers.
CHOICE ONE
Choice One is 24 weekly round trips.
12 round trips from Cape Girardeau
Regional Airport (CGI) to Nashville
International Airport (BNA) & 12 round
trips to St. Louis Lambert International
Airport (STL) utilizing the Beechcraft
1900C for a two or four year term.
Proposed Financial Details for Choice One
Operational Revenues
Revenues $1,139,600
Other Revenues 11,396
$1,150,996
Direct Operating Expenses
Flying Operations
$503,360
Fuel and Oil
868,682
Maintenance
733,547
Aircraft Leases
500,000
Total Direct
$2,605,589
Marketing
50,000
Total Subsidy
Indirect
1,331,208
Year 1
Total Operating Expenses
$3,986,797
Year 2
Operating Loss
$2,835,801
Year 3
Profit Element (5% total operating expenses)
199,340
Year 4
Compensation Required
$3,035,141
Compensation per PAX
$19700
Compensation per Departure
$1,23700
Number of Passengers
14,000
Average Fare STL
$59.00
Average Fare BNA
$89.00
Departures
2,454
Block Hours
1,630
Revenue Passenger Miles
2,240,700
Available Seat Miles
3,203,142
OUR GROWTH STRATEGY
Air Choice One's Beechcraft 1900C will
accommodate nine passengers per
flight. Based on 24 round trips a week
for 52 weeks, the total available seats
under EAS will be 22,464 seats.
$3,723,000 (Per departure$1,011)
$3,834,690 (Per departure $1,042)
$3,949,731 (Per departure$1,073)
$4,068,223 (Per departure $1,105)
Performance Review
Air Choice One prides itself on its reliability and performance
Passengers Carried
The amount of passengers carried is
reflective of the last two years (Does
not reflect usual performance due
to the COVID-19 pandemic)
Beechcraft 7900C
R
-ompletion rate
On Time Performance
According to consistently updated
tracking data, on-time performance
averages 86% for the company as a
whole.
OVERVIEW
Marketing
How we execute our marketing plan for your city.
Air Choice One has professional full-time marketing personnel
dedicated to the success of its routes. We implement several
different marketing strategies to extend our sales reach;
however, we invest more widely in digital efforts as we see a
better ROI.
DIGITAL MARKETING
Air Choice One's website will include a landing page for
each added route. These landing pages will highlight things
to do and places to go in the respective communities. Our
website is newly designed and customer optimized. We have
executed search engine optimization methods to increase
traffic to the site. Annually, Air Choice One receives over 500K
visitors. Currently, you can find us via our website or through
Google Maps & Google Flights. For example, you could google
Burlington, IA to Chicago, IL, and Air Choice One will come up
as a flight option.
Our digital marketing strategy will execute targeted digital ad
campaigns and promotions through Facebook, Instagram,
Twitter, Pinterest, and Linkedln. Additionally, we will run SEM
campaigns through Google Ads to increase ticket purchasing.
Our digital efforts allocate most of your marketing funds based
on research that most consumers find their travel deals through
online search and social media. Currently, Air Choice One has
a large social following that has expanded exponentially in
the last few years and continues to grow. We promote Cape
Girardeau across our social channels to attract visitors to your
city, as well as to the provided destinations.
PUBLIC RELATIONS
Our public relations strategy relies heavily on cause marketing.
We accomplish cause marketing through digital exposure
partnerships and in-person participation of local charities and
donations for the causes they support. Air Choice One will serve
as a staunch advocate for travel to and from Cape Girardeau.
TRADITIONAL MARKETING
As part of our traditional marketing methods, we will have
radio sponsorships in target cities to reach those who are
more enticed by radio than online advertising. We will invest
in billboards and signage to advertise the Cape Girardeau
Regional Airport and the air service. Additionally, we will invest
in print advertisements in local newspapers, magazines,
visitor's guides, and newsletters.
OUR PROGRAMS AND OFFERINGS
As previously mentioned, Air Choice One has a newly designed
and optimized website that is attracting tens of thousands of
visitors a month. You can complete your flight booking and
even book a connection on another airline with our partner
Choice Travel Agency from our dynamic home page. Currently,
we offer flights to St. Louis, MO (STL), Jackson, TN (MKL),
Jonesboro, AR QBR), Atlanta, GA (ATL), Chicago, IL (ORD), and
Burlington, IA (BRL).
REWARDS
In 2019, Air Choice One launched our branded customer
flight rewards program, Choice Plus. You can find our Choice
Plus information right on our website's home page under the
"Rewards" menu option. Choice Plus was designed with the
customer in mind. We want to reward every one of our loyal
passengers, and we couldn't think of a better way. Once signed
up for Choice Plus, Air Choice One will email you a loyalty
number that you can utilize in your flight reservation every time
you fly to rack up the rewards. Rewards members will earn
points every time they fly with us. You will receive a percentage
of the routes total points depending on the ticket tier you
chose; Go Your Way fares receive 20% of the points for that
route, Everyday fares receive 60% of the points for that route,
and Business fares receive 100% of the points for that route.
Every dollar spent is worth 1 point, and each point is worth 10
cents upon redemption. Points expire two years from the date
earned. For more information about Choice Plus, please visit
the rewards link on our website.
EXAMPLES OF PAST PROMOTIONS
In the past six months, Air Choice One has run several
promotions, both online, on the radio, and in print, in order
to increase ticket sales. We do this annually, and for every city
we service. Occasionally we will provide promotions specific
to your city. Some of Air Choice One's successful promotions
include utilizing promotional codes through social media ads
and Google ads.
For example, in February 2020, we ran a promotional code
LUVACO for 75% off our Everyday fares. To receive the 75% off,
customers booked their desired flight on a Tuesday or Thursday
during February, between 1 PM and 4 PM. The promotion
required the future passenger to fly by the end of March 2020.
We spent $450.00 on the ad and saw 4,000 page views and
257 purchases, which averaged to $1.50 spent per purchase
of a ticket. In January 2021, Air Choice One ran a promotional
fare sale of our Everyday fares. If customers booked with
promotional code NY21, they could save 15% off our average
pricing on Everyday fares. We spent $300.00 on the digital
ad distribution. We received 6,552 page views and 130 ticket
purchases, which averaged $2.14 spent per purchase of a ticket.
Fares and Baggage
We provide travelers the most baggage at the best afford -ability.
Our prices are low, and our value is high!
We provide travelers the best ticket afford-
ability mixed with the most generous amount of
baggage on pristine and comfortable planes.
Air Choice One
structures
our fares
and
baggage into
three tiers;
Business
Fare,
Everyday Fare,
and Go
Your Way
Fare.
Business Fare is our top -tier fare which allows for
the most baggage. The Business Fare allows, at no
extra cost, one personal item that is up to 20lbs and
measures 18" by 18" by 18". Additionally, one carry-
on up to 30lbs and measuring 22" by 9" by 14" is
included. Plus, you can have up to two checked bags
up to 50lbs each and measuring 38" by 27" by 14".
Total Business Fare baggage allowance is 150lbs.
Our Everyday Fare is our second tier fare which
allows for the second most baggage and is our most
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popular flight option. The Everyday Fare allows,
at no extra cost, one personal item that is up to
20lbs and measures 18" by 18" by 18". Additionally,
one carry -on up to 30lbs and measures 22" by 9"
by 14" is included. Plus, you can have one checked
bag up to 50lbs and measuring 38" by 27" by 14".
Total Everyday Fare baggage allowance is 100lbs.
Our Go Your Way Fare is a promotional fare online -
only and changes based on sales and promotions
run. Go Your Way allows only for one personal item
that is up to 20lbs and measures 18" by 18" by 18". This
fare is utilized by quick -trip and weekend travelers
most frequently. It is also our most affordable priced
fare. You can purchase additional baggage for an
extra fee on any tier mentioned.
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Methods of Purchase
We have multiple avenues for purchasing and checking -in.
Methods of Purchase
The Air Choice One customer has many avenues to purchase a ticket. The multiple
avenues of purchasing methods allow Air Choice One to maximize its customer
base and ticket sales. See all the avenues of purchasing a ticket on Air Choice One
below.
Methods of purchasing for a customer are vast. A customer can book directly on AirChoiceOne.com
through a desktop or a mobile device. A customer can call in to our customer service line, 1-866-435-9847,
and speak to one of our representatives who would be happy to book them on an Air Choice One flight.
Air Choice One is on several Global Distribution Systems (GDS), displaying our fares on Online Travel
Agency websites like Expedia, Kayak, Hotwire, and Chipmunk. Air Choice One is on GDS systems, including
Travelport, Sabre, Hahn Air, and Worldspan.
Methods of Check -In
Once you have a ticket and are ready to check-in for your Air Choice One flight,
there are a couple of options available to you. One, you can check-in in person
at the airport ticket counter. Two, you can check-in before your flight on our
website by utilizing the Check -In feature on the homepage. Three, you can
check-in through your mobile device.
Developments
In 2021, Air Choice One has acquired TSA PreCheck capabilities for our
passengers' convenience. This development will allow passengers to move
through security much quicker and have a more pleasant boarding experience.
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Direct Inquiries Regarding this Proposal to:
Shane Storz President
Air Choice One Airlines
12300 Old Tesson Road, Phone: (314-843-8501) ext: 1008
Suite 200 F, E-mail: shane@airchoiceone.com
Saint Louis, MO 63128